Brief Introduction to SEO For Beginners (2022)

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What is SEO

SEO stands for “Search Engine Optimization”. In simple terms, the main purpose of SEO is to increase the visibility of your site organically when someone searches it on any search engine. In digital marketing, SEO is one of the top tools for optimizing your online setup.

For example, you have a website and, on that website, you are selling clothes. You are putting excellent content on that website, but still, you are not getting enough traffic on the website. Here comes the SEO job, SEO techniques will help to increase the visibility of your website organically hence your site will get more eyeballs and alternatively, you will notice more sales also. This whole process of increasing the web traffic to your website organically through search engines is SEO.

Why SEO Is Must

If your website is ranked in position one, two, or three then getting traffic from there is fairly easy. A study has shown that the first five positions on any search page get 67.60% of the clicks and the next five only account for 3.73%. 

The other benefit of ranking higher on Google is that your site will have a higher click-through rate (CTR). The first google mobile search result has an average organic CTR of 26.9%.

67% of the total population (5.32 billion) has access to a mobile phone and 92.4% of mobile phone user has access to the internet. Now when your site ranks higher on the first-page majority of your work has been done. You will notice an immense difference in your sale and revenue. 

Getting on the first page and on achieving any position from the top requires a lot of work and the best SEO, excellent content and most importantly your keyword research should of top-notch level. All these factors when done correctly getting ranked on the first page become easy. As you can observe is quite a bit of work and it takes time also.

The easy option to do all these steps with only a few clicks is by using SEO tools and that can make your life easier. One such tool is semrush. This single tool will do all of your labor work. You can do keyword research, competitor analysis, backlink analysis, traffic analysis, and many more.  

 

semrush dashboard

Now we have understood the importance of SEO and how it can help to boost revenue. Let's discuss types of SEO in detail.

Type of SEO’s

There are three types of SEO

• On-Page SEO
• Off-Page SEO
• Technical SEO

Let’s discuss each type briefly

On-Page SEO

All of the activities that you will perform on your website/blog/landing page to increase the ranking are on-page SEO. It includes the following;

1. Putting the keyword in your title
2. Putting keywords in sub-heading also
3. creating internal links
4. Linking to higher domains 
5. Working on meta description
6. Formatting your blog
7. Writing a well-organized conclusion 
8. Compressing HTML code
9. Compressing the images so that your page loads quickly
10. Putting in infographics to make your content more appealing

All these points must be used as a checklist when creating a blog post. If on-page SEO is done correctly it will become very hard for your blog or article to get ranked on google and all of your hard work in writing a blog can get wasted. 

Let's discuss some benefits of on-page SEO and how it can help a business to grow. 

• More Sales

If a blog post follows all of the steps that are mentioned above, within weeks your article will rank on the first page on google. Once you are on the first page getting traffic becomes easy and you will notice a huge jump in your sales. 

• Higher Click-Through Rate

When your site is on the top page automatically CTR will get increase which means more and more people are seeing your website link and they are clicking also. When CTR is high Google will notice that people are coming to this site so your page starts to get ranked on other keywords also. 

• High Conversion Rate

Site ranking on the first page gives an impression of an expert to the clients or users they think that if this site or page is in the top position it must be a good brand. So you also start to build the trust of the user also and people will start buying or visiting your website. Now people are not only visiting your site they are also purchasing which means high conversion.

• Higher Crawl Rate

Google has bots all over the internet so whenever there is a new article, new website, or new blog post. Google bots will visit your page and your blog post will get indexed on google. Once your page is indexed in google then it becomes easy to rank and get a higher position on other pages where people are selling the same or similar product, in other words, your article will start ranking on multiple keywords.

• Faster Website Speed

As you have compressed your website HTML code and you have compressed all the images that are on your website. Doing all this will increase your web speed and anyone visiting your site can see the results quickly with waisting anytime.

Off-Page SEO

Actions that are taken outside of your website to increase your rankings within the search engine result page are known as off-page SEO. Let's find out the types of off-page SEO.

• Backlinking

Backlinking is simply advertising your website link to another website so that you can get traffic from there also. One of the best backlinking examples is posting your website link on your Facebook wall.

In backlinking, you are connecting your website link to a website that is having higher page and domain authority. The other example would be getting a backlink from Hubspot. After getting a backlink from Hubspot now your blog post link is shown on the Hubspot website. Million of people are visiting Hubspot each month now your link is also shown there so giving you a maximum chance of getting traffic from there.

If a site has more backlinks google will read that as a good content site and you will get ranked quickly.

• Social Media

Use your social media handles like Facebook, Twitter, and Instagram to promote your website and invite people to visit your website. It's an easier and quicker way to divert traffic from one platform to other.

• Forum Posting

Use forums like Quora, Reddit and try to answer what people are asking there. Give a useful answer avoid spamming try to add value and then link back to your website. Spend some time daily on these forums and try to give 20-30 answers each day build your reputation on these forums and you will notice traffic from these platforms also from day one.

Technical SEO

Following googles guidelines for your website is technical SEO. Google may tell you to compress the size of the images that you are using on your website to increase speed.  Or even you have to compress your HTML code also. So, in short, following google guideline is basically technical SEO.

We have to rank on the google search engines so we have to follow Google guidelines. Because google algorithm works on these guidelines.

So basically, SEO help any website in ranking. If your website is coming on page one then there is more chance of getting more business. 

Why is SEO important for marketing?

SEO is now an integral part of all the business because Google is now handling 2 trillion searches each year often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

In summary, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), your website, your social media properties, and more.

If you find this blog interesting, please mention it in the comment. And in the next article, we will discuss how anyone can learn SEO.

Thank You..!