Earn money through email marketing

 Introduction

When its about making money through online the number 1 option available is email marketing. Social media or SEO or paid ads are now no longer in the race.

Email marketing is having one of the highest conversion rates when compared to any other channel. Researches and surveys shows that emails are 40 times more effective at acquiring new customers than any other social media platforms. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.

If you want to earn money through email marketing than follow this article. This article will show seven such method in which you can earn money through email marketing.

How to monetize email marketing

If you have a tangible product or service to sell, you can skip this section. If not, this is your very first step. Search for any digital product or service to sell. Without a product it would be very difficult to start this service. Here are some of the ideas that can help you to select your product.

• eBooks
• Training guides
• Online courses
• Private virtual coaching sessions
• Classes or workshops
• Memberships

The process of sending emails is done by the tools. All of them are available in the market examples are following

·         Mail Chimp

·         Get a response

·         Emma

Down below is the example of the newsletter that you can send to your client for letting them know about the offer that you are providing

These tools will make life extremely easy. It will create the email list and also will select the targeted audience and start sending bulk emails to people. Your work will be to give parameter to the tool and rest work is done. You can also check how many people have open your email which is known as open rate. The other thing that you can check is conversion rate, CR is simply how many people have opened your email and take the action. A high CR will reflect how much you can earn.

Many of you may be thinking that using these tools will be difficult but believe me all of these tools are very user friendly and you can learn them in the matter of hours.

 

Sell other people products

It is not necessary that you have to sell your own product. Instead, you can be an affiliate for other businesses’ products or services. As an affiliate, you get commissions from a business that you generate for the company. 

Following example will help you to understand the affiliate program.

There is a website by the name tube buddy. Now the services that tube buddy provide is that it will help new youtubers to grow their channel by increasing the subscribers, watch time etc. Now TB has an affiliate program in which you can sign in after signing in they will provide you with a link that link is called affiliate link.

Your job will be now to promote this link, in other words you are helping TB in advertising their services so that more and more people can become part of TB. Now question what you will be paid? Every client that will become part of TB with your affiliate link, you will get commission not only that you will get recurring commission.

So, you promote affiliate link. Some one by your AL comes to tube buddy website and purchase there service. You will receive the commission. Now if some one keeps TB service for 3-month 6 month or 1 year you will be get paid till this duration which is recurring commission. Below is the diagram for better understanding of affiliate marketing.

Upsell premium or exclusive products

One of the best opportunities for making money with email marketing is by offering additional products or services at the point of transaction — a.k.a. upselling.

Let’s say you are a gym owner and you have monthly subscription plans that include access to gym, swimming pool, shower and other. Once someone purchase this membership than you can also offer them exclusive one on one session with the trainer that can train them about lifting weight (telling client how to lift properly and what diet should be taken when lifting etc). People will pay extra money to get this king of extra attention. Many of you just have to create a news letter and start sending mails using tools that are mentioned above.

 

Cross sell related product

Every purchase a customer makes gives you insight into their likes and interests. You can use this info to entice them with other products they may also enjoy.

Its possible that maybe you have email in your inbox saying because you buy this maybe you need this also. That’s because online shoppers who get targeted, personalized messages are more likely to purchase from you again.

Lets suppose a person purchase a mobile phone through online channel. Now it’s the best time to send them email saying get a headphone set also. Many people will purchase and you will get your share. I will recommend you to send an automated email with additional recommendation approximately 2 to 3 weeks after initial purchase.

Now at this stage maybe you are asking question how I will know what person buys what. You don’t have to worry about that its extremely easy to set targeted, automated email sequences. Down below is the example of cross sell.

Get Repeat Purchases

Along the same lines as cross-selling, you may have a product or service that calls for repeat purchases. Sometimes a friendly reminder email is an effective way to keep bringing in a steady stream of sales.

This method to make money with email marketing works extremely well for businesses that rely on recurring, seasonal, or perishable goods. For instance, a swimming pool cleaning service may email a client at the end of every season to remind them to schedule their next appointment.

You can also offer discount or a special coupon along the way. Offering a person, a discount off their next cleaning may give them the boost they need to book another session. 

Or, simply remind your customers that they may want to book their next appointment, and give them the option to set up reminders if they’re not ready to purchase with you. 

Word of mouth

The last tactic I’ll write about is also one of the oldest marketing strategies: word of mouth!

According to a Nielsen report, 84 percent of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about goods and services. That makes personal recommendations the highest ranked source for trustworthiness when it comes to making a purchase.  

So, if you have an engaged, loyal customer base, send emails encouraging them to recommend your products and services to their friends and acquaintances. You can also go a bit further by asking them to give you positive online reviews and to “like” and share your social feeds.

Automate your email campaigns

With a partner like get a response, you can setup automated email campaigns to make money with email marketing easily.

Automated email campaigns — often called autoresponders — are a series of emails that are automatically sent to your new subscribers after they subscribe, saving you time and effort so you can keep your focus on your passion.

The first email in your autoresponder series is your welcome , which should set the tone for the types of the email your subscribers can expect from you. It’s also a great time to make a sale since welcome emails often see higher engagement rates than other types of emails. 

Then, expand upon your welcome email with a welcome series to provide ongoing value to your readers. For example, if you’re a podcaster, your welcome series could share top blog posts, more about you and your business, a survey of your subscribers to learn more about them and their interests, and more.

Summary

Yes, anyone can earn money from email marketing. Select a product which you want to promote. Use email service provider tools like get a response to do your work. All of the work will be done by tool and you just have to analyze the data.  

 

If you want to earn money through email marketing, please check out get a response service at the following link:

https://bit.ly/3LEifGh

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https://bit.ly/3LEifGh  

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