Successful email marketing campaigns

What is Email Marketing?

Email marketing is the tool that business are now using to acquire engage and retain there customers. Its icing on the cake when you have a clean email list. Therefore, it’s always recommended that you clean up any email list you want to use before sending a campaign. Following paragraphs will show different types of popular email marketing campaigns and how to use them to help your business grow. 

 

Email News letter

Email news letter is one of the common and popular email marketing campaign method. As a marketing team you can use email newsletter to provide subscribers with helpful knowledge and tools. Adding value to your subscriber is paramount to do so you have to create a engaging content include thought leadership, how-tos, and announcements about new services/ products. In order to measure the effectiveness of the newsletter ask your self does this letter is interesting enough to engage the subscriber not only that its should include such content that it help subscriber or potential client to start trusting on you. Below is the example of classical newsletter.

Retention Emails

If you have some experience in email marketing campaigns, consider Retention Emails for your small business. By sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or emails campaigns lately, your small business can keep the lines of communication open. Retention Emails are a very useful email campaign strategy that can help you keep your hard-won customers. Below is the example of retention emails.

 

Acquisition Emails

Acquisition Emails can help your business acquire customers who have opted to receive your emails but have not yet converted into customers.  By creating attractive offers and informative content you can show those in your email list the value of becoming an active customer. Acquisition emails are a great way to convert the lead into sale faster, grow your business and drive additional revenue, and target users who have expressed some interest in what your business has to offer. Below is the example of Acquisition Email.

 

Promotional Emails

Promotional Emails are a great way to drives sales, signups, and new product offerings for your small business.  Promotional emails include offers that will encourage buyer to buy a new product or service. Use promotional emails to reward engaged subscribers with exclusive offers, drive new product or services to subscribers, and cross-sell products to your customer base.

Email marketing is a powerful tool that can be used to acquire, engage, and retain customers. By implementing a successful email marketing campaign your small business can benefit greatly. Be sure to select the correct email marketing campaign to achieve your small business goals.  Keep in mind that when your customer/target finds your email very valuable they’re more likely to forward it and/or share it with others (make sure to always include your social media share buttons). promotional email example is below.

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