What and How of Digital Marketing (2022)

What is Digital Marketing

Anything that you are promoting online is Digital Marketing. You can do these promotions on the website, social media, search engines, and other similar channels.

Now with more than half of the world is having access to the internet, not only that Pew Research shows that usage of the internet among adults has increased by 5% in just the last three years.

With such a growing speed of digitalmarketing, it has taken over all the other modes of marketing. The best thing about digital marketing is its cost-effectiveness. By spending only a few bucks incorrect way you can promote your product to the world.

Why you need Digital Marketing

Nowadays, everyone is having a social media account or a website, and most of the time people are spending quite a bit of time on their phones. In fact, research conducted by Statista shows that most people are spending 4 to 6 hours on their phones daily. As an advertising agency or a business owner now, you know where most of the people are spending their time.

Connecting with your audience in right place and at the right time is marketing. This simply means you have to meet them where they are already spending their time and that is the internet. Here is the answer to “why you need digital marketing”.

So, to summarize all this, you need digital marketing because it helps you to reach a larger audience than you could be using any traditional methods, and target the prospects who are most likely to buy your product. Not only that you can do all this by spending only a few dollars.

 

Types of digital marketing

There are many types of digital marketing, and I will mention here few of them which anyone can start from day one.

·        -Search Engine Optimization (SEO)

·         Content Marketing

·         Affiliate Marketing

·         Pay Per Click (PPC)

·         Email Marketing

·         Instant Messaging Marketing

Search Engine Optimization

In simple terms, the main purpose of SEO techniques is to make sure that your website is ranked higher on search engine result pages. Once a website is ranked high on search engine result pages SERPs you will start getting a higher amount of traffic to your website or blog. There are three types of SEO

·         On Page  SEO

·         Off Page SEO

·         Technical SEO

If you want to learn more about SEO, please check my blog on brief Introduction to SEO, where all of these types are discussed.

Content Marketing

In simple terms, contentmarketing is making stuff like blogs, social media, pod cost, apps, and even memes that draw customers to your brands by informing customers of something that they already want to know. It comes under the heading of inbound marketing in which you create something that the audience seeks out. You want to know about digital marketing that’s why you are reading this blog this is one example of content marketing.

Blogs are a great content marketing platform for brands because they are relatively easy to set up, easy for the audience to discover via search, and have a long tail in terms of remaining viable for future customers. 

Affiliate Marketing

This is the most rewarding platform for anyone. I will explain affiliate marketing in simple steps

Sign up with any platform that is offering an affiliate program (amazon affiliate, blue host, canva, click bank, and many more) after that pick the product you want to promote

Start promoting this product using your blog or social media handles or anything that works for you

When anyone purchases this product through you, you will get a commission.

This is affiliate marketing. Please click here to see the tutorial that I have created on affiliate marketing.

Pay Per Click (PPC)

Driving traffic to your website by paid ads is PPC. In this mode of marketing, you are placing your ads on different platforms and when someone clicks on it you have to pay so as the name comes pay per click.

You can run your ad campaign on social media platforms. One of the most common types of PPC is google ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.

Email marketing

When you are advertising your business through email that is called email marketing. It's the easiest way to promote your business all you have to do is create an email list. This email list that you have created is a targeted audience, an audience that is interested in buying or seeing your stuff.

So, you start sending them emails regarding your products, promotions, and discounts. In this way, you are engaging your customer all the time and customers are updated with what new that you as a business owner are offering.

Instant Messaging Marketing

Marketing your product, service, or business through any kind of messaging platform comes under the umbrella of messaging marketing. It’s a very convenient way of marketing and let your customer knows about any kind of sale, new product, or update about their product. If your customers have questions or need more information, it’s also a convenient way for them to connect to customer service.  

How you can start digital marketing

If you just started to know about digital marketing spend some time on Google or YouTube or you can follow platforms like Hubspot, and Investopedia you can also follow my blog to learn more about all the methods, techniques,  and terminologies related to digital marketing.

After that pick one of the types of digital marketing which you find interesting and start your career in it. You can earn easily on average about 30$ to 45$ per hour as shown by the survey conducted by value colleges. But one thing that you have to understand is you have to learn this with dedication and then you have to put in hard work after that you will be able to start earning this much amount that I mentioned before.

Patience is the key to success don’t think that you will learn all about digital marketing by just watching one or two videos on YouTube or by reading some articles. As a mentioned before also you have to put hard work and practice also

 

Benefits of digital marketing

Easy to Learn

The best thing about digital marketing is that anyone with a little bit of knowledge about computers and online stuff can learn digital marketing easily. After that you can start earning a good amount of money from your home you don’t have to go to the office 9 to 5, you will be your own boss spend 2 3 hours maximum daily and you can create your own business model.

Lower cost

If you want to promote your product locally or internationally, digital marketing provides you with cost-effective solutions. With spending only a few dollars you can promote your product potentially to the world. However, not every form of digital marketing is suitable for every business and some may even have more costs than others. A business can find appropriate solutions based on its marketing goals.

Analytics and optimization

You can always analyze your advertising campaigns in real-time. This data that you are collecting will help you to improve your advertising campaigns for the future and also fix any possible mistakes quickly.

Global Reach

Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. With digital marketing, you can reach to the world sitting in your room with only a few clicks. This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.

Local Reach

While reaching global customers is super easy with digital marketing. It also gives chance to increase local visibility. This is very important if your business depends upon local or nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors.

Conclusion

If you want to promote your business, product, or service in front of the world within a few minutes, digital marketing is the way to go. It’s easy to learn, and cost-effective you can pick any digital marketing technique that suits your business and start implementing it. You can be your own boss which means digital marketing gives you freedom of location and time.

Thanks for reading, please mention anything that I miss in the comment section.

Cheers...!!