Guide To Content Marketing (2022)

Digital Marketing (Earn Money From Home) June 04, 2022


Guide to content marketing (2022)




Many times you have come across the word content marketing. But did you know what exactly is content marketing? Why content marketing is so important? what are different content marketing types? which tools you can use for content marketing? If the answer to any of these questions is low then this blog post is for you.


What is Content Marketing

Content marketing is the use of content to market your business. Content is anything with which users get to interact like blogs, podcasts, videos, social media posts, infographics, downloadable pdf, and so on. Content is the way in which people will get to know your business in a noninvasive way. They consume your content, trust you as an authority, and are more likely to do business with you. 

Over the last few years, content marketing help businesses to generate an immense amount of revenue. As it can be shown in the picture below.


Reference: www.statista.com 



If content marketing strategies are being used in the correct way by any business. There is no doubt that companies can generate revenue in millions and in some cases to billions. Which will bring us to the next part of this article.  

Why Content Marketing is so Important

Internet users are growing every day nowadays everyone is having access to almost all of the world. The thinking of customers has also changed now if the customer wants to purchase any product he/she will do complete research about the product. Some will read the reviews of the product some will see videos on youtube and most of them will check the social media following of the company also. 

All these factors add up and at the end of the day will decide which company is standing at the top position with the most revenue generated. Let me share a few statistics that will further enhance the importance of content marketing.

  • Companies or business that are using a blog post to market their product gets Sixty percent more leads when compared to other business that is not using it.   
  • Businesses that are using content marketing strategies are getting a thirty percent higher growth rate than the businesses that are not using it. 

  • Seventy-two percent of business-to-business (B2B) marketer says content marketing increase engagement and the number of leads that they generate. 

  • Forty-seven percent of buyers view 3 to 4 pieces of content before engaging with the sales representative.
Keeping in mind all of these stats no one can deny the power and authority of content marketing on the user. Businesses nowadays cannot survive much longer without a state of the art content marketing strategies.

Content Marketing types

There are many types of content marketing. You can choose any of the following to help your business to grow. Let's discuss a few of them;

  • Social Media Content Marketing
Over 3.6 billion global social media users, For any business small or big content marketing on social media, is a must. You can reach out to half of the world, giving your business more chances to grow. Platforms like Facebook, Twitter, Snapchat, Instagram, LinkedIn, and Pinterest all of them you can use to advertise your business by creating and sharing content on each of them (that is photos, live videos, stories, and much more)

  • Blog Content marketing

Blogging is an inbound technique for promoting your product or any business. Customers over the world are getting smart day by day. Before purchasing any product they will do the complete research and after that, they will purchase. So if a customer wants to buy your product and he/she finds your blog also while doing research then you will have a competitive edge over the other companies and hence you will make a customer also. 

Having said that make sure your blog contains all of the relevant information about the product. Your blog should do the comparison also with other products and convince the buyer to buy your product.

  • Video Content Marketing
According to Wyzowl's research, 69% of consumers say they prefer to learn about a product or service through video. If you want conversions and want to improve your ROI video marketing is the way to go not only that it can help you to build relationships with your audience. You can use social media platforms to share your video content or you can also share your video content on your website also.
  • Infographic Content Marketing
If you want to do the marketing on the complex topics. The best strategy that you can use in infographic content marketing. Infographics show all the data and information in simple and easy-to-understand graphic format. With the mix of simple wording, short statement, and clear images infographic is the best way to effectively communicate your content.

  • Paid Ad Content marketing
If you want to see your ad on multiple places including social media and SERPs, Paid Ad can do the job quite easily. You only have to spend a few bucks after that start your ad campaign and you can see a clear boost in your sales. The best thing about Paid ad content is that you only have to pay when someone clicks on the ad and hence sometimes this strategy is also referred to as Paid Per Click (PPC).

Your ad will only come up when a buyer wants to purchase. For example, you have an online store and sell glasses on that store and you are running ad campaigns also. So when a potential buyer types sunglasses on the google search bar only then your ad will appear and there is a great chance that this buyer will purchase from you. 

Till now you have learned what is content marketing? why it is important? and what are the different strategies of content marketing? Now we have all the information related to content marketing. Now next step is how to start content marketing.

How to Get Started With Content Marketing

Content marketing can be sometimes difficult to handle, but it doesn't have to be. A successful content marketing campaign must be manageable and sustainable. Have look at the following steps to get started.

  • Identify your audience
Identifying your audience is the most crucial part of any kind of marketing but when it comes to content marketing the value of this step is immense. You can't sell a funky-looking bracelet to an 80-year-old man similarly you can not sell a walking stick to a teenager. You have to make segmentation in your audience. Sell the right thing to the right people.

To create content for a particular audience you have to study the audience first, you should have a clear idea of their priorities, challenges, and preferences. Keeping in mind all of these details write your content that creates a stimulus in the buyer's mind and eventually they will end up in buying your product.

  • Research Your Competitor  
After identifying your audience, do a detailed study of your competitors. Check what they are doing and how they are promoting their content. Which article is their top article and why is that so plus check which keywords they are using. Competitor research will give you a lot of advantages to start a smart content marketing campaign.

  • Publish and Follow up
Keep publishing the new posts and after publishing check for the stats (i-e how many people have read or watched your content, what was their response etc.) keep improving your content from the feedback that you will get.

After publishing, promote and syndicate your posts on all social media platforms and observe the response that you are getting, and often try to engage with your targeted audience as well.

  • Follow Best Practices 
Make your content concise simple and to the point. Make your content by keeping users in your mind. It should be interesting and attractive. Start with asking a question and end your content by answering it. 

  

Tools for Content marketing

There are many content marketing tools that are available in the market. You can choose any of them depending on your budget. We will discuss top content marketing tools in this article that can help your business to grow and prosper.

source:https://blog.hubspot.com/hs-fs/hubfs/Google%20Docs.jpg?width=650&name=Google%20Docs.jpg       


Used for: bloggers, publishing editorial content, and creating portfolios 

If you want to create your website for your business then WordPress can serve the purpose quite well. Its interface is user-friendly, you don't need to be a programming wizard to work on WordPress. The customizable templates in this platform can really speed up your work. 

Not only that WordPress can integrate with different plug-ins that can take your website to the next level.

WordPress is the most widely used CMS in the world. Search Engine Journal reports that WordPress powers about 39.5% of all sites on the web.
 
Mainly world press is used for blogging, publishing editorial content, and creating portfolios 

source: https://blog.hubspot.com/hs-fs/hubfs/Google%20Docs.jpg?width=650&name=Google%20Docs.jpg   


Used for: Editing and collaborating with content writers

If you can use MS Office then google Docs would be extremely easy for you to get started. Google doc is a must-have tool in your arsenal when you are in the content marketing business. It's where all of the work gets done before the final presentation.

It's not in my knowledge that I know anyone, who is in content marketing and not using Google Docs to draft their articles. From a distance, it's the best platform for collaboration. It's also easy to use and has a pleasant user experience.  

Due to its user-friendly environment, you can easily share the document with your team. Not only that you can give editing access to specific people and a few of their comments by using the "comment" and "suggestion" features.

This is tool-free, the interface is user-friendly and pleasant to use. Not many reasons not to use it.


source: https://blog.hubspot.com/hs-fs/hubfs/The%2019%20Best%20Content%20Marketing%20Tools%20in%202019-2.png?width=650&name=The%2019%20Best%20Content%20Marketing%20Tools%20in%202019-2.png

Used for: Used for writing academic papers and collecting research

If you want to organize and export all of your ideas,  notes, and research in one spot then airstory is your go-to tool.

Take your writing and collaboration game to next level by airstory. If you find yourself moving too often between Google doc, Evernote, and Google drive while you are working you always seem to have a hundred tabs open for research then it's time for you to use airstory.

This tool will also help you to save images, quotes multimedia and then you can drag and drop to any writing application making it more useful for the user

Used for: This tool is used for Search Engine Optimization (SEO)


If you want to write SEO-focused content. Yoast is the best tool available in the market for this purpose.

Yoast is a WordPress plugin that helps your site or landing page to perform better in search engines like google. It also helps in keyword optimization not only that this tool also gives you information about internal links making a perfect recipe to rank your site on SERPs. This plugin is having red, green, and yellow indicators that can tell you whether you have optimized your page correctly or if there is something more that has to be done.


Used for: If you want to do the content research there is no better option than Buzzsomo.

This tool can help you in finding out what gets shared on social media. Using this tool you can also find the influencer that can promote or share your content which alternatively can help you to get more traffic.

Not only that you can evaluate your current topics and then decide whether you should write content on that topic or not.


source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fahrefs.com%2Fkeywords-explorer&psig=AOvVaw3RGjlxysfyNJiMU0JZtPer&ust=1654446274856000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCOjKydmZlPgCFQAAAAAdAAAAABAD

Used for: Keyword Research

Before making any content you have to do keyword research to see which keyword is having very high competition and which keyword is having low competition. This step is very important in the content marketing world. If you have chosen the wrong keyword or choose a keyword that is already having very high competition then the chances of getting ranked and generating the revenue would be minimal.

So to avoid this use Ahref to do the KW research. Find the keywords that are having a low or medium competition that can help you to rank. You can also check the SEO of your website or landing page with this tool.  

Used for: You can create your video presentation and tutorials.

If your topic is complex and you feel that it would be hard for the user to understand if you explain it by writing. Then create a video tutorial on your topic and use graphics to explain the topic.

It's a very simple tool you use. You can create, edit, record your screen, and share videos




Used for: Design your own marketing material

Most of the time I am using canva tool to create a blog banner or Pinterest carousal ad, Facebook and Twitter cover photos. This tool is also very simple to use. You can use many options in its free version and can edit any existing picture also.

Start with any of their templates or create a new design from scratch. If you can drag and drop canva is for you.

Used for: You can check your blog or any content material on Grammarly before publishing. 

Grammarly can also help you in other mediums as well. If you are writing an email to your client you can check your email for any spelling mistakes, or punctuations using this tool.

Basically, this tool will help in making your blog much more professional by removing all the mistakes, and hence your audience will read error-free content.

Grammarly browser extension can work with chrome, safari, and firefox and offers basic grammar and punctuation plans for free. 

Content marketing and SEO

Content marketing and SEO together can do wonders to your project and help immensely to rank your content on SERPs. Content marketing provides value to the customers and SEO helps the search engines to recognize your content. So both content marketing and SEO go hand-in-hand.

If you have very strong content with all of the information and still missing SEO then your content will not be able to view by the audience. But when you have average content but a strong SEO then your content will not only be viewed by million you will notice that your sales are also increasing.

So strong content with a strong SEO will make your life much easier as a business owner. Your content will be ranked automatically on SERPs and you will get the organic targeted traffic which in turn means that your business will grow. 


Conclusion 

Content marketing is basically creating stuff (blog, video, social media post) about your business or product that can add value to your targeted audience. You can use different tools that can help you to create and optimize your content in such a way that it will get ranked on SERPs. Once your content gets ranked you can generate a good amount of revenue and maintain the top slots on the result page.


If you have any questions about content marketing or any of the tools do mention them in the comment section and I will try my best to answer them to the best of my knowledge.

Thank You..!!



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