Top 50 Terms of Digital Marketing With Definitions

The purpose of this article is to provide a basic understanding of all the terminologies that are used in Digital Marketing. Anyone who is new in this field can get easily confused with all the terms and maybe he/she has to spend a good amount of time understanding all of the terms by searching them on google one by one.

This article is like a one-stop-shop where all of the terms are defined and you don’t have to spend time searching each term separately on google or any other search engine.

Here is the list of the top 50 most used terms in the Digital Marketing field. Knowing all of them will prove beneficial for the reader in the long run.

 

1. Click-Through Rate – CTR

When you are running an ad campaign most of the people will just see your ad and they will just keep scrolling while some of them may click your ad and then be redirected to your landing page which is called Click Through Rate (CTR). A higher CTR will always indicate that the ad campaign that you are running has quality in it. CTR has a direct relation with sales also, the more CTR you have the more sales you will get.

Simply it means how many people have visited your landing page by clicking your ad. So out of 100 people that have watched your ad and if 30 of them have clicked on it and visited your landing page you have a CTR of 30%.

2. Conversion Rate

When a user takes an action on your website that may include buying a product, signing up for email, or subscribing to your Youtube channel that is the conversion rate. For example, if you have an online store and 100 users visit your store and out of 100 users 5 purchase something so you have a 5% Conversion Rate.

3. Conversion Rate

When you add a button on your website or Facebook page for a user to do certain activities that is CTA. An example of that would be if you put the video on your website and under the video you put a button of “Click here to download” that is CTA. Check the image below for much more understanding.

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4. Impression

How many people just watched your ad and then keep on browsing or scrolling without taking any action that is an impression.

5. Bounce Rate

This term is mostly used in the blogging field, when someone has visited your site and then left immediately that is the bounce rate. A higher bounce rate means you have to work on your content quality.

6. Lead Generation

If you have developed an interest in a consumer about your product and afterward you convert that interest into a sale that is Lead Generation

7. Search Engine Result Pages (SERPs)

The response that you will get by typing a query on Google, Bing, or any other search engine is the Search Engine Result Page (SERP). The example of SERP is shown in the figure below.

SERP

8. Search Engine Optimization (SEO)

If you are writing a blog post and you want that it should get ranked on Google so that you can get a good amount of traffic. To achieve that you have to go through a certain process that is called Search Engine Optimization. In other words, helping Google and other search engines to identify your article so that it can rank is SEO.

9. Search Engine Marketing (SEM)

Promoting your business on SERPs is Search Engine Marketing.

10. Content Marketing

Content Marketing is the use of content to market your business. Content is anything with which users get to interact like blogs, podcasts, videos, social media posts, infographics, downloadable pdf, and so on.

11. Email Marketing

The promotion of anything through email is called Email Marketing.

12. Cost Per Click – CPC

The Cost that you have to pay when someone clicks on your ad. So, if you are running an ad campaign for your product you have to set a budget also for that. Once your budget runs out your campaign will stop. Click here to read in full detail.

13. Pay Per Click – PPC

PPC and CPC both can be used interchangeably. PPC is used mostly when you are running an ad campaign for your product that you are selling on any online platform while CPC is mostly used by search engines.

14. Cost Per Acquisition – CPA

Imagine you are running an ad campaign on Facebook. The budget that you set for your ad campaign was 500$. When the campaign ended, you calculate that it’s brought you 20 sales. On average it cost you 25$ to bring one sale that is CPA.

15. Affiliate Marketing

Selling someone else product and earning commission from it whenever you make a sale that is Affiliate Marketing.

16. Engagement Rate

How actively your audience is involved with your content may include sharing, commenting, and liking your content. A good engagement rate is an indication that you are on right track.

17. The Funnel

The journey of the customer with the brand from start to the end is called The Funnel. This includes from when a user gets to know about your brand and ends up to a permanent customer of the brand. Check the picture below to have a better understanding.

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18. Keyword

Any query that a person put on any search engine is the keyword.

Keyword

19. Keyword Stuffing

If you write a blog and you want that blog should rank on google on certain keywords. You will mention that particular keyword in your blog multiple times to give a signal to the google that, this is the keyword against which you want to rank. This is called keyword stuffing, but you have to be careful not to overuse it.

20. Return on Investment – ROI

How much you spend on the business as an investment and how much you are getting back from it that is Return on Investment ROI.

21. Target Audience

If you are selling drip shirts, you have to find an audience that like these shirts and then run ad campaigns for them. In other words, sell things to the people that want to buy them. You can’t sell drip shirts to the office-going people and so on.

22. A/B Testing

When you are running an ad campaign try to run 2 types of campaigns and observe the results, one that is giving you a good result continue with that, and one not giving the expected results stop that. This is A/B Testing.

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23. Back Linking

When any website refers to your website through a link or when your website is referring to any other site via a link that is a Back Link. Normally this strategy is used by bloggers or new websites where they want a high authority website to mention their website link on their blog or website so that this new website can get traffic from a high authority website.

When you have a high number of backlinks for your blog or website it gives a signal to google that multiple websites are pointing towards one website thus google will rank your website quickly.

24. Content syndication

Publishing your content on different platforms (medium, Flickr, Tumblr) to increase the reach and get the attention of new audiences.

25. Conversation Rate Optimization – CRO

Optimize your strategies to increase the percentage of users who performs the desired action on your website. It can include purchasing a product, signing up for a service, adding to a cart, or clicking a link.

26. Market Segmentation

Dividing your targeted audience into different sections based on their similarities is market segmentation.

27. Traffic

People who are visiting your website or any website are referred to as traffic.

28. Referral Traffic

When the user who is visiting your website is coming from a different domain not direct from google that is called referral traffic.

29. Email Lists

Collecting emails for all of the users that are visiting your website and compiling all of them in one sheet that is an email list. This can be used later for advertising your product or new article. All you have to do is to send an email to this list with your article attached to it, this method can really help to boost your sales.

30. Long-tail Keywords

When a search query is not short rather it’s a phrase typed by a user on a search bar that is a long-tail keyword. An example of long-tail keyword would be “how to start affiliate marketing with amazon” 

31. Landing Page

After clicking the ad user will be directed to your website. Sometimes it's not a proper website but a lite version of a website that is called Landing Page.

32. Lead Nurturing

Let me explain this email marketing type with an example. Let’s suppose you visited amazon and added a few products to your cart after that you didn’t complete the purchase and left. Soon you will receive an email from amazon reminding you to complete the purchase this whole process is Lead Nurturing.

33. Meta Description

The description that is shown under the main title on SERPs is the meta description. It plays a vital role in ranking your article on google.

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34. Ranking

Ranking means that when someone searches something related to the article that you have written and your article comes on the first page this means that your article is ranked on that keyword that users just type.

35. Key Performance indicator

For example, you are running an online store. The best way to evaluate the performance of your store is to measure the sales that you are generating per month. So, in this case, “sale” is your performance indicator.

In complex business-like manufacturing, there are multiple KPIs like receiving material on time, machining of the material, condition of the machine, and others. If you want to read more in detail about KPI Click here.

36. Push Marketing

Introducing your products to the customers through marketing in a convincing way is Push marketing. Educating your audience about your product and convincing them to buy it also. In simple words in push marketing, you are pushing products toward customers.

37. Pull Marketing

Drawing the attention of the customers toward your product by placing ads on Search Engines and other social media platforms is pull marketing.

In Push Marketing, you are taking product toward customers while in pull marketing you are attracting customers toward your product.

38. Email Filtering

Applying a filter to your incoming email is simply Email Filtering. This can help to move the spam email automatically into your junk folder.

39. Customer Live Time Value - CLV

The amount of revenue that a customer generates for your business is CLV. Click here to read about CLV in detail.

40. CPM – Cost Per Thousand

What amount of money you will get after a thousand page views or YouTube views is CPT.

41. Search Volume of keyword

How many times a keyword is typed in google per month is search volume.

42. Business to Business - B2B

When a business is selling all of its products to other businesses that is Business to Business. The best example of B2B is Alibaba selling to Amazon sellers.

43. Business to Customer – B2C

When a business is selling its product to a customer that is Business to Customer. The best example of that would be an Amazon seller selling to customers direct.

44. Snippet

A short summary of your article that appears in the google search result is called Snippet. The snippet is the best way to rank your article on google. It should include your keyword and the reader can find the answer to his/her query in it. So that your article gets clicked and then use read the full article example of the snippet is as follows.

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45. Google E-A-T

E-A-T stands for Expertise, Authoritativeness, Trustworthiness. This is the algorithm through which google evaluates the overall quality of the web page. In simple words, google wants your web page to stand out it should look like the work of an expert and the publisher of the page should create his/her own unique content (not copy-paste).  

46. Inbound Marketing

Creating a product that aligns with the requirement of your customer and then advertising it on a different platform is inbound marketing. For example, when you want to buy a product let’s say a water bottle, you will type the word water bottle on google and then you will see different ads and you will click on one and end up purchasing it.

In inbound marketing, you will only see the ads only when you want to see it as mentioned in the above example.

47. Outbound Marketing

An ad that is coming in between your favorite Tv show or a YouTube video is an example of Outbound Marketing. In this marketing strategy, you don’t have control over the ad either you have to see it or skip it.

48. Influencer Marketing

When you are marketing your product through any social media celebrity that is called influencer marketing. In this way, you can expand your reach and increase your revenue. Click here to read more about Influencer Marketing.

49. Internal Links

When you have a blogging website and you are writing articles regularly. A stage will come when you have enough articles so that you can link to your own article in your blog which is Internal Links. Like I have done in this article

50. Keyword Difficulty

There are certain keywords that have a very high search volume and order to rank your article against those keywords is very hard. In such a scenario, we say that this keyword has very high difficulty. For example, “Digital Marketing” now this keyword has been searched by millions of people and there are giants sitting in the top positions on SERPs.

So, to rank your article against this keyword is very hard hence we say this KW has a very high difficulty level.

If you have any questions, please let me know in the comment section.

Thank You...!!