But what is a successful digital marketing campaign and how to achieve that?
You can check the answer to this question on my blog. Before running any marketing campaign, you
have to study your audience or let me say targeted audience.
What is the targeted audience? In digital marketing it means, that product that you are going to promote is suitable for which age group? which demographics? which gender? and many more.
After selecting the audience next step is to select the budget for your ad campaigns. You can select a daily budget weekly or monthly budget. It all depends on how much you want to spend on marketing. Try to run 2 to 3 different marketing campaigns, observe the result that you are getting from these campaigns hold the ones which are not giving expected results, and optimize the ones which are proving beneficial for your business. Some time running 2 3 ad campaigns is also called A/B testing,
Now, most people are doing this to start any campaign on any social media
platform. Everyone is doing the same thing so the competition is very high.
Here comes the 5 D's, this will help you to stand out from others and give you a
competitive edge.
In this article, we will discuss 5D's of digital marketing. How these can help you to take your marketing campaign to the next level. How can fine-tuning your marketing campaign can make a difference to millions?
Let's start.
1. Digital Device
Any kind of marketing that you are doing on mobile phones, laptops/desktops, smart TVs, or gaming devices is marketing on digital devices. According to a survey conducted by Statista, " the current number of smartphone users in the world today is 6.648 billion, and this means 83.72% of the world population own a smartphone"
Just sit back and think about it if your marketing campaign is not
incorporating marketing on smartphones, how many potential customers you are
missing? how much revenue you can generate by including a mobile phone marketing
strategy in your campaign. Let’s shed some light on this topic also.
A survey conducted by Statista has shown the following information.
"In the fourth quarter of 2021, smartphones accounted for 71 percent of retail site visits in the United States and generated 58 percent of online shopping orders. Desktop computers generated only 27 percent of retail website traffic but represented 39 percent of all purchases"
Mobile Marketing Strategy
When you are reaching your targeted audience on their smartphones, tablets, or mobile phones through SMS, MMS, email, or any social media app
that is mobile marketing. The pace of the world is increasing day by day people now
are not free enough to open their laptops and check their email or check any products
that they want to purchase on a laptop or desktop. All of this and much more they
can do on their smartphones with few touches from anywhere.
Keeping these things in mind you have to create a user-friendly
landing page/website or any mobile app that can open easily on the mobile
phone without any kind of fuss.
From the data that you will get from your website that how many
people are visiting your site daily from mobile phones. Read that data
carefully and check for the time at which people are coming to visit your site.
Send SSM (offline marketing) about your product at that time. This will leave a
positive impact on your audience.
2. Digital Platforms
"A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 47 percent of Vietnamese respondents followed information on purchased products on Facebook. Meanwhile, around 20 percent of them claimed to have purchased said products on Facebook directly"
With the help of these platforms, you can become a successful
business owner/freelancer/entrepreneur. All of this can be achieved by
spending a few dollars only and reading your audience properly. Give them what
they want and you will be successful.
3. Digital Media
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| In this mode of marketing, you have to reach out to your audience |
Do the research on your competitor and check out which strategies or influencers they are using to sell their product. Do your homework properly when your content reaches the audience it should convince them to buy your product
4. Digital
Data
As explained earlier selecting your audience is very important
based on this selection all of the next steps are based. So, the question comes how
you can collect all of this data and then how you analyze this data? let me
help you with this.
You can do online surveys to your advantage and ask
questions to the public about what they like and what they don't. Your survey should be
short so that it does not take too much time to fill out. All the questions
should be relevant to the product and try to gather more information in a short time.
Another way that you can collect information is
through apps and contact forms. Once all of the information is gathered. Decode
your data and check which age group likes it. Do your segmentation and based on
that start your campaigns.
5. Digital technology
When you start using technology in your
campaign. This step really boosts your brand to the next level. The best
example of this is promoting your brands on large displays (kiosks) inside or outside
malls or any other high-traffic area where the most people can see your
ad.
This method is not subjected to the targeted audience anyone from any age group can see and is more likely to respond also.
Conclusion
If you are not including 5 D's in your
marketing campaigns it is more likely that you will not see the results that you
are expecting. In the worst case, it can lead to a failed campaign. So, it is highly
recommended that include all of these methods in your strategy to achieve the
desired results. All these modes will help you to reach your audience in a much more effective way and none will leave behind hence covering all of your audience at
once.
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