What is Email Validation: A Beginner Guide

Email validation is the process by which email marketers verify if an email address is deliverable and valid. Before starting an email marketing campaign it is a must to verify your email list.

In this article, we will learn about what is email validation, and why email validation is important plus we will also discuss how you can validate your email list.

Let's dive in..!!

What is Email Validation?

Email validation is the process of making sure an email address is valid and exists. This can be done by checking the format of the email address and making sure the domain name exists.

The reason why email validation is important is that you have spent money and time collecting emails from your clients and prospects.

After collecting all the emails, the next step is to construct an attractive email that will convert the leads into sales again you have to spend time creating such kind of email.

Now your email list and email both are ready. It's time to send an email to your email list.

But what if the email of the receiver is not correct or it’s a spam or fake email id? In that case, all of your hard work can go in vain.

To eliminate this kind of scenario it’s a must to check the emails in your email list. By doing this you are not only saving time and money but you are making this whole process much more productive.

Importance of Email Validation

The term "email validation" can be used in a variety of ways. Some people use it to talk about the process of verifying the validity of a web form. Others use it to refer to the process of verifying the validity of an email address.

Mainly email validation technique is used by email marketers to verify that the email address from their email list is valid or invalid (in some cases spam also).  

Email validation is important because it helps to ensure that the email address you are trying to reach is valid and that the messages you are sending are not being bounced back. 

It also helps to protect your own reputation as a sender, by ensuring that your messages are not being flagged as spam. 

There are a number of email validation tools available online, which can help you to verify email addresses. These tools can be particularly useful if you are sending email newsletters or other mass emails.

You can use an email validation service to verify the email from your email list.

An email validation service will typically use a combination of techniques to validate an email address, including checking the email address against a known list of valid email addresses, verifying the domain name of the email address, and checking the syntax of the email address.

The most important thing to remember when using an email validation service is to make sure that the service you use is reputable and that it has a good reputation for accuracy. 

There are a lot of scams out there, so be sure to do your research before selecting a service.

One such free service is provided by h-supertools. Users can enter bulk email addresses and can check the validity all at one time. 

Benefits of Email Validation

No one wants to have a low click-through rate on their email marketing campaign. Having an invalid email address in your email list can affect negatively an entire email marketing campaign.

A high bounce rate or low click-through rate weakens the sender’s reputation which will automatically decrease the email deliverability. So even if some email addresses are valid in your email list you will not be able to deliver the email to the inbox of your client or prospect because of low deliverability.

Hence affects the whole email marketing campaign.

So, in order to make your email marketing campaign much more effective and productive email validation is a must.

Following are the reason that you should validate your email list;

• ·       Improve deliverability
• ·       Increase open rate
• ·       Increase click-through rates
• ·       Number of leads will increase
• ·       Boost your reputation
• ·       It will make your campaign more productive
• ·       You will have accurate marketing data

The other best part of email validation is that you don’t have to do it again and again only you have to do it once or whenever there is a new recipient in your list.

Tip: Do email validation at least once a month to ensure that you are having a clean email list that can provide you the best outcome.

How Does Email Validation Work?

The procedure that verifies if an email address is deliverable and valid is email validation.  It is a critical step in ensuring that only valid email addresses are added to your email list.

There are a few different ways to validate an email address, but the most common method is to use an email validation service.

An email validation service will take an email address and check to see if it is a valid address.

They will do this by checking the email's syntax and making sure the email's domain exists. If the email validation service can verify that the email address is valid, they will return a "success" message. If they can't verify the address, they will return a "failure" message.

Email validation is an important part of maintaining a healthy email list. It helps to ensure that only valid email addresses are added to your list, which will in turn help to improve your deliverability rates.

Let us see an example of how to validate an email list using a free online service.

Step # 1

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Step # 2

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Step # 3

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Email Verification Vs Email Validation

Both of these terms look similar but they have a subtle difference between them let's understand what is that.

The process in which you are checking the account of your email recipient whether it exists is currently active, and also accepting mail is called email verification.

Basically, in the email verification process, you will send emails to your recipients and sometimes have to wait for their response and then decide whether a particular email is a real email or spam.

Email validation on the other hand uses special software or services to check the syntax, typo, and domain of the email address.

Both of these processes will help you to maintain a clean email list.

How to Choose an Email Validation Service

If you are a beginner and have just started an online business then it would be a best practice to use a free email validation service.

 

There are many free online tools available that you can use. One of them is H-supertools.

In this service, you can validate a single email address and if you have a big email list, upload it as a bulk and this service will give you the result. On daily basis, you can validate 200 email addresses.

If you have a small business and now you want to market your business or service through email marketing then go for a service that best fits you.

You can search for an email validation service by keyword, by type, or by cost. Next, decide what you will be using the email validation service for.

Will you be needing to send out a mass email? Will you be sending out individual emails? Will you be just checking to see if your email has been received?

Once you have decided on what you will be using the email validation service for, make sure that the email validation service is compatible with your needs.

Conclusion

Email validation is a service that helps your email marketing messages reach the inbox of your intended recipient.

It is a free tool that allows you to verify the email address to which your email is being sent.

It is important to know that email validation does not verify the email address to which your email is being sent. It only verifies that the email address exists and that it is valid.

There are many great email validation services out there, but it is important to choose one that is reputable and easy to use.

Thank You. For more articles on Digital and Email Marketing click here.